BUSINESS TRANSFORMATION & EXECUTION PARTNER

Transforming Vision into Execution. Execution into Growth.

We partner with retail and consumer facing organisations to accelerate growth, strengthen customer and channel relationships, enhance operational performance, and build future ready capabilities through strategic advisory, execution excellence, digital enablement and leadership development.

Growth acceleration Customer & channel Operational performance Future ready capability
Book an exploratory call Explore our solutions
40+
Service offerings
4
Solution verticals
30+
Years of leadership
12,000+
Frontline professionals built
Live results
Relevant, rapid & high ROI insights

Key benefits of working with Innovision Breakthrough.

Vetted, industry leading practitioners and a research first approach, built to accelerate your decisions and your numbers.

Speed

Access high quality insight at speed through business and execution consultations led by rigorously vetted, industry leading experts. Efficient processes help you accelerate decision making and execute any project with confidence.

Quality

Leverage a premium service and rigorous quality assurance for insight you can rely on. Our expert network, coupled with a research first approach, ensures you benefit from broad, well tested perspectives.

Customization

Benefit from tailored solutions, bespoke reports and expert consultations, precisely crafted to meet your unique project needs and address every angle of interest.

Flexibility

On demand access through a flexible credit package, ensuring broad coverage and the ability to scale up or down exactly as your project demands.

Live on your dashboard

The needle moves, in numbers that talk.

Inventory aligned to real market demand, sharper visibility, and growth driven by the right ND & WD actions. Sellout and revenue growth with premiumisation, P&L, NPS, and channel & employee retention tracked live on your dashboard, not buried in ours.

Sellout & revenue
Up to 35%↑ YoY

Growth driven by premiumisation and the right channel mix.

P&L
Positive↑

Loss making service business turned profitable via EBO transformation.

NPS
Rising↑

Stronger customer and channel partner sentiment, quarter on quarter.

Retention
Up↑

Channel partners and frontline employees stay and perform.

Inventory aligned to market demand In store visibility ND & WD actions Demand forecasting accuracy

Numbers that talk, tracked live on your dashboard, not buried in ours.

Sound familiar?

Most companies don’t have a strategy problem. They have an execution problem.

If any of these were on your desk last quarter, the rest of this page is written for you.

The plan looks great in the deck, then disappears before the counter.

Sharp strategy, flat sellout and inventory management. We carry execution all the way to the last shelf, measured in conversion, cross selling, premium products sellout and recall.

Retail & Execution

Topline is flat, margins are thinner, and the usual levers aren’t moving.

The growth engines have stalled. We rebuild channel, D2C, supply and CX, delivered on the ground, not on paper.

Transformation & Growth

Your people function eats cost and attention, but rarely returns either.

Compliance risk, attrition, hiring drag. We run the full people stack as a managed outcome, not overhead.

People, Talent & HR

Training happens, certificates get handed out, and Monday looks the same.

Workshops without change waste budget. We engineer behaviour change tied to a measurable KPI.

Capability & Leadership
Expected business outcomes

The results we’re accountable for.

Every engagement is wired to outcomes you can track on your own dashboard, not activity or training hours.

20–25%
increase in sell-in through sharper process and the right go-to-market approach.
Higher retail visibility Improved customer satisfaction Faster service response Stronger dealer engagement Better market execution Inventory aligned to accurate forecasts Sustainable revenue growth
Industries we serve

Retail isn’t one market. It’s where every battle is won on the ground.

From grocery and FMCG to fashion, electronics, pharmacy and experience led businesses, we help organisations improve sellout, strengthen channels, elevate customer experience and accelerate profitable growth.

Food Retail

Grocery, F&B and quick commerce, where freshness, availability and basket size decide the day.

Health & Wellness Retail

Pharmacy, beauty, nutrition and wellness formats built on trust, advice and repeat purchase.

FMCG

Fast moving brands managing distribution depth, secondary sales and shelf visibility at scale.

FMCD

Consumer durables and electronics, where demos, premiumisation and counter conversion drive sellout.

Fashion Retail

Apparel, footwear and accessories balancing trend velocity, full price sell through and brand pull.

Entertainment Retail

Experiential and leisure formats where footfall, dwell time and on site conversion are everything.

Customer Experience led Businesses

Service and experience driven businesses competing on NPS, loyalty and lifetime value.

Who we partner with

Built for the people who own the number.

From the boardroom to the beat, we work with the leaders and teams accountable for growth, execution and customer outcomes.

Business leaders & CXOs Retail business owners Modern trade chains Franchise operators Dealers & distributors Category managers Sales & marketing leaders CX & service leaders HR leaders & HR businesses L&D & OD leaders Business excellence teams Product leaders
What we do

Four solution categories. One integrated partner.

Engage us on a single workstream, or run all four as one integrated, profit led programme.

01

Retail & Execution Excellence

One stop solutions built to profit.

End to end retail and field execution, from strategy to the last counter. BTL, ATL and TTL activations engineered for sellout & inventory management, in store conversion and brand recall. Where strategy meets the shop floor.

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02

Business Transformation & Growth

Topline up. Margin up. Customer loyalty up.

End to end consulting and execution support for the engines that drive business performance, channel architecture, D2C build out, demand and supply orchestration, customer experience, and post merger integration. Strategy on paper, delivered on the ground.

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03

People, Talent & HR Solutions

The full people stack, managed end to end.

Fully managed HR services for organisations that want the people function delivered as an outcome, not as overhead. Compliance, manpower, talent acquisition, lifecycle management and capability, sourced, deployed and governed by us.

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04

Capability & Leadership Development

Behaviour change. Measured in business outcomes.

Ten capability pillars covering leadership, sales, operations, digital, communication, innovation, HR, L&D, compliance, people & culture, and retail skilling, every programme engineered around behaviour change and tied to a measurable KPI.

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Explore the detail

Every service, one tap away.

Tap any category to expand its full list of services. Engage one workstream, or run all four as a single programme.

01

Retail & Execution Excellence

One stop solutions built to profit.

Most retail spend dies between the plan and the shelf. When activations don’t convert and field teams don’t follow through, the budget reads as cost, not sellout. We own execution all the way to the last counter, so every rupee is accountable to a number.

  • BTL Activation & Brand Recall

    Localised below the line campaigns engineered to drive footfall, demos and conversions, not just visibility.

  • ATL & TTL Campaign Execution

    Above the line and through the line execution coordinated end to end, media, retail, digital working as one signal.

  • Retail Visibility & Merchandising

    SOH maximisation, planogram discipline, in store branding and counter activation tied to sellout & inventory management outcomes.

  • In Store Conversion Programmes

    Frontline coaching, demo excellence, and conversion playbooks that turn footfall into bills and bills into baskets.

  • Field Force Management

    End to end management of promoter, DSE, PSR and field staff, hiring, deployment, performance, payroll and audits.

  • Modern Trade & Ecommerce Execution

    Account management, JBP delivery, listings, and quick commerce readiness across MT chains and marketplaces.

  • Retail Audit & Mystery Shopping

    Quality checks, compliance audits and mystery shopping programmes that protect brand standards across the network.

  • Trade Schemes & Loyalty Programmes

    Design and execution of partner schemes, loyalty programmes and incentive frameworks that drive measurable behaviour.

  • Retail Analytics & Insight

    BI dashboards, secondary sales tracking, and partner level health scores that surface where to act, fast.

02

Business Transformation & Growth

Topline up. Margin up. Customer loyalty up.

When growth stalls, the instinct is a new strategy, the fix is usually sharper execution of the one you have. We rebuild the engines that actually move topline and margin, channel, D2C, demand and supply, customer experience, and run them on the ground until the curve turns.

  • Channel Strategy & Management

    Design, build and optimise channel ecosystems, direct, indirect, hybrid, for partner ROI and sell through growth.

  • Customer Experience Transformation

    End to end CX consulting, journey mapping, NPS/VOC programmes, service redesign, and CX led P&L turnaround.

  • D2C (Direct to Consumer) Build Out

    Strategy and execution for direct sales channels, ecommerce, and consumer touchpoints that protect margin and own the relationship.

  • Omnichannel Readiness

    Integrate digital, retail and service channels into a single, seamless customer journey across India.

  • Demand Planning & Forecasting

    Data led forecasting, collaborative inputs and S&OP design to lift planning accuracy and inventory turns.

  • Inventory & Supply Chain

    Lean replenishment, visibility tools, and stock day discipline to cut working capital and protect availability.

  • Post Merger & Restructuring

    Cultural and operational alignment programmes that integrate teams, systems and ways of working after M&A or restructure.

  • Network Planning & Optimisation

    Distribution, dealer and retail network design tuned for coverage, productivity, and growth headroom.

  • GTM Strategy & Market Entry

    New market, new category, and new geography launches, from sizing and segmentation to channel design and field rollout.

03

People, Talent & HR Solutions

The full people stack, managed end to end.

A people function that runs as overhead quietly taxes every number you care about. Compliance exposure, attrition and hiring drag don’t sit on one line, they leak across the whole P&L. We run the full stack as a managed outcome, so people becomes a lever, not a cost centre.

  • HR Compliance & Governance

    Workforce policy design, statutory compliance, audits, and governance frameworks aligned to legal and ethical standards.

  • Manpower & Staffing Solutions

    Scalable contract, permanent and project based staffing across functions, deployed pan India with full lifecycle ownership.

  • Talent Acquisition & Recruitment

    End to end hiring, sourcing, screening, assessment, onboarding, for niche, leadership and volume requirements.

  • New Hire Integration & Onboarding

    Structured onboarding programmes that immerse new recruits in your culture, values, systems and KPIs.

  • Talent Management & Retention

    Performance frameworks, IDPs, succession planning and retention diagnostics that protect your A players.

  • Workforce Productivity Programmes

    Productivity diagnostics, SFE, and field discipline programmes that lift per rep output and territory coverage.

  • Team Building & Engagement

    Experiential interventions that lift collaboration, morale, and cross function alignment when teams need it most.

  • Cultural & Behavioural Diagnostics

    Engagement surveys, culture audits and behavioural mapping that show where the people system is leaking value.

04

Capability & Leadership Development

Behaviour change. Measured in business outcomes.

Training that doesn’t change Monday morning is budget spent on certificates. Most programmes teach, then fade. We engineer behaviour change tied to a measurable KPI, so capability shows up where it counts, in performance.

  • Leadership & Managerial Development

    Strategic vision, EQ, decision making and coaching culture across the leadership pipeline.

  • Sales & Customer Centricity

    Value led selling, channel strength, and CX as a competitive advantage.

  • Operational & Functional Excellence

    Process discipline, supply chain, productivity, and profitability uplift.

  • Digital & Technical Capability

    Industry 4.0 fluency, data, automation, and cybersecurity for the digital decade.

  • People & Culture Development

    Values driven trust, DEI, wellbeing, and workplace harmony.

  • Communication & Influence

    Clarity, executive presence, cross cultural fluency, and deep trust building.

  • Innovation & Strategy

    Human centred innovation, future proof models, and OKR led execution.

  • HR, L&D and OD Capability

    Talent architecture, learning impact, change enablement, and culture transformation.

  • Compliance & Governance

    Ethical conduct, risk readiness, safety, and data privacy training.

  • Retail & Customer Facing Skilling

    Retail impact, digital to store synergy, in store conversion, and customer engagement.

Our approach

Four moves. Every engagement.

  1. 01

    Diagnose

    Discovery interviews, business audits and KPI mapping. We measure where you are before we commit to where you can go.

  2. 02

    Design

    Custom solution architecture, sequenced, role aligned, and built around the business outcome you actually need to move.

  3. 03

    Deliver

    On the ground execution. Cross functional teams. Tools, systems and people working as one engine, not handed off slides.

  4. 04

    Demonstrate

    Impact scoring, KPI movement reports and ROI quantification, the result lives on your dashboard, not in our deck.

The outcome story

From a stalled plan to a breakthrough.

How our four solution categories come together on a single engagement, across retail, FMCG, FMCD, fashion, D2C and omnichannel businesses, from the first audit to the numbers on your board.

01
The starting point

A strong plan, flat numbers.

Sharp strategy in the deck, but sellout, P&L and retention just aren’t moving on the ground.

02
Diagnose

We get on the ground.

Discovery interviews, business audits and KPI mapping reveal exactly where value is leaking.

03
Design

A profit led blueprint.

A sequenced, role aligned solution architecture, built around the one number you need to move.

04
Deliver

Teams on the shop floor.

Retail, channel, people and capability run as one engine, not a deck handed off and left.

05
Demonstrate

The needle moves.

Sellout, P&L, NPS and retention tracked live on your dashboard, not buried in ours.

06 · The breakthrough

Capability becomes competitiveness.

Delivered through our four solution categories, retail and execution, transformation and growth, people and HR, and capability, every frame ladders up to one goal: capability becoming competitiveness. Not a single headline number, but movement that shows up right across the business.

Sellout & revenue growth
Demand created and converted, right through to the shelf.
Profitability & P&L
Margin and bottom line health, not just topline movement.
Inventory optimisation
Stock aligned to real market demand, less dead stock, fewer stock outs.
Process automation
Manual, duplicate work taken out of the day to day workflow.
Channel retention
Partners and distributors who stay, grow and reinvest with you.
Employee retention
Frontline and leadership talent that sticks and performs.
NPS & CSAT
Customers and channel partners who would recommend you.
Capability that compounds
Skills built into your teams keep paying back after we leave.
Who we are

We deliver the number. Not the deck.

Innovision Breakthrough brings strategy, people and execution under one roof. Across our four solution categories, retail and execution, business transformation and growth, people and HR, and capability and leadership, we work as a single accountable partner rather than a panel of disconnected vendors. Our consultants are practitioners who have run these functions at scale, so what we design is built for the shop floor, not just the slide.

Who we are · Our purpose

Innovision Breakthrough exists to close the gap between strategy and execution.

Founded by Dr. Jialal Koundal, we are a business transformation and execution firm built on a single belief: capability, applied on the ground, is the only sustainable competitive advantage.

Our Mission

To turn hesitation into confidence, chaos into clarity, and potential into powerful action, helping people lead boldly, connect deeply, and create breakthroughs that last.

Our Vision

We don’t just solve the problem. We transform the organisation.

We don’t sell advice, we engineer capability. We don’t deliver decks, we change behaviour. We don’t promise transformation, we prove it.


Dr. Jialal Koundal, Founder, Innovision Breakthrough


Dr. Jialal Koundal

Founder & Chief Architect, Innovision Breakthrough

WRITER & AUTHOR IICA CERTIFIED INDEPENDENT DIRECTOR MAN OF RETAIL
Founder

Strategist. Practitioner. Writer. Author.

PhD, Management · MBA, IMT Ghaziabad · Transformation in Leadership, XLRI & Harvard Business School · Advanced Digital Marketing, MICA · IICA Certified Independent Director · Brandon Hall Award · Global President's Award (Gold, Silver & Bronze)

  • 30+ years leading transformation across CX, retail, channel, digital and L&D
  • Recognised as “Man of Retail” in India’s consumer electronics ecosystem
  • Drove a full P&L turnaround, loss making business to positive P&L
  • Delivered up to 35% YoY sellout growth and 25% YoY productivity gains
  • 30%+ uplift in customer satisfaction, with measurable NPS and service TAT gains
  • Built and led a 12,000+ workforce ecosystem; upskilled 5,000+ frontline staff
  • Launched industry first platforms for learning, retail governance, sellout and visibility
  • IICA Certified Independent Director, author of 5 books, speaker at IITs and IIMs
Read Dr. Koundal’s full profile Show less

Innovision Breakthrough was founded by Dr. Jialal Koundal, a transformation leader with over 30 years of enterprise experience across some of the world's leading consumer electronics and technology brands. He does not advise from the sidelines. He has built and turned around the very functions he now transforms for others. Leading customer experience, sales, retail and channel strategy, L&D and digital transformation, he built nationwide promoter networks of 12,000+ professionals, upskilled 5,000+ frontline staff, and led a channel transformation that turned a loss making business into a positive P&L while driving sellout growth of up to 35% YoY and 25% YoY productivity gains, including breakthrough growth across rural and emerging India markets.

He is recognised as an expert in building execution capability on the ground, retail excellence, BTL, ATL and TTL activations engineered for measurable outcomes, channel ecosystem design, demand forecasting accuracy, and an omnichannel and compliance architecture that ties strategy to sellout. His operating philosophy: plans don't deliver profit, execution does. Every Innovision engagement is wired the same way.

Beyond his enterprise work, Dr. Koundal is a published writer and author of five books on transformation, technology adoption, consumer and workplace behaviour, omnichannel marketing and change management, alongside research papers on digital transformation and customer experience. He is a speaker at leading institutions including the IITs and IIMs. As an IICA Certified Independent Director, he brings board level governance, risk and strategy oversight to every engagement, combining boardroom perspective with shop floor instinct, the rare combination behind the firm's one stop, profit led solutions model.

Areas of Expertise

Retail Execution Excellence

BTL, ATL, TTL activations tied to sellout outcomes

Channel Ecosystem Design

Distribution, dealer, partner architecture at scale

Demand Forecasting

Data led accuracy, planning discipline, S&OP

Omnichannel & Compliance

Wired ecosystems, governance, regulatory readiness

Business Transformation

P&L turnaround, CX, digital reinvention

Writer & Author

5 books on tech, behaviour, omnichannel, change

Independent Director

IICA certified board governance & oversight

Rural & Emerging Markets

Business transformation, distribution depth & demand creation beyond the metros

30+
Years of enterprise leadership
12,000+
Frontline professionals built
5
Books authored
35%
YoY sellout growth delivered
Why choose us

Six commitments. One philosophy.

The non negotiables that show up in every Innovision engagement.

Outcomes, not deliverables

Every engagement is wired to a measurable business KPI, P&L, NPS, sellout & inventory management, productivity, retention. We sign up for the number.

Practitioner led teams

Solutions delivered by industry operators who have sold, managed and led at scale, not by career consultants.

Full stack execution

From strategy to ground delivery, we don't hand you a deck and leave. Our teams stay until the numbers move.

Data led diagnostics

Pre engagement audits, mid engagement health checks, and post engagement impact scoring quantify every rupee invested.

Pan India delivery

From metro boardrooms to rural beat plans, we operate where your business operates. No geography is off table.

Speed to value

Most clients see early signals within six weeks. Full impact within two quarters. Our engagement model is built for momentum.

Let's talk

Engineer your next breakthrough.

Reach out for an exploratory conversation, we'll help you map where the leverage is in your business before you commit to a single rupee of investment.

Write to us
jia.koundal@innovisionbreakthrough.com jia.koundal@gmail.com +91 96435 07529 LinkedIn